https://julierochedesign.com Julie Roche Portfolio Tue, 09 Jan 2024 14:19:02 +0000 https://julierochedesign.com en https://julierochedesign.com/Harry-s-Holiday-Design-Art-Direction Tue, 09 Jan 2024 14:19:02 +0000 Julie Roche Portfolio https://julierochedesign.com/Harry-s-Holiday-Design-Art-Direction For Harry’s 2023 Holiday gift sets, we took a different approach from years past, opting for something elevated and giftable without being tied specifically to the holiday season.I developed the design direction and created the packaging for DTC and retail sets, leaning on slick, minimal, and graphic pattern motifs to create something that felt “all dressed up” and premium. I then lead a small team to translate the design and overall aesthetic into campaign visuals, featuring a sculptural and atmospheric photo art direction with nods to gifting.&nbsp; Packaging Design &amp; Art Direction: Julie RochePhoto Art Direction: Julie Roche, Monica Han, and Thuy TranPhotographer: Wyatt MangumCopy: Julie Pry &amp; Tish CookProduction: Justin Waldstein <img width="12769" height="5170" width_o="12769" height_o="5170" data-src="https://freight.cargo.site/t/original/i/a295c2d0958786c9df41d11220d544e7afecd0988f2d0e214f31b094a54391da/Harrys_Holiday_23_01.jpg" data-mid="201211935" border="0" src="https://freight.cargo.site/w/1000/i/a295c2d0958786c9df41d11220d544e7afecd0988f2d0e214f31b094a54391da/Harrys_Holiday_23_01.jpg" /> <img width="2000" height="2340" width_o="2000" height_o="2340" data-src="https://freight.cargo.site/t/original/i/aade89904f21bed8100f9e5709849caf2ace782f01fb1ecfef77db70dabc8b41/Harrys_Holiday_23_02alt.jpg" data-mid="201212822" border="0" src="https://freight.cargo.site/w/1000/i/aade89904f21bed8100f9e5709849caf2ace782f01fb1ecfef77db70dabc8b41/Harrys_Holiday_23_02alt.jpg" /><img width="3000" height="1581" width_o="3000" height_o="1581" data-src="https://freight.cargo.site/t/original/i/b7b8896539f5d804c36f2334a2ed14897cee866dc49762ec513e45255cb2201a/Harrys_Holiday_23_03.jpg" data-mid="201225653" border="0" src="https://freight.cargo.site/w/1000/i/b7b8896539f5d804c36f2334a2ed14897cee866dc49762ec513e45255cb2201a/Harrys_Holiday_23_03.jpg" /><img width="2100" height="1058" width_o="2100" height_o="1058" data-src="https://freight.cargo.site/t/original/i/86991b67f91b36a57f4a22ca45b369ad908fce87626250b426bd24aa40c9abea/Harrys_Holiday_23_04.jpg" data-mid="201227316" border="0" src="https://freight.cargo.site/w/1000/i/86991b67f91b36a57f4a22ca45b369ad908fce87626250b426bd24aa40c9abea/Harrys_Holiday_23_04.jpg" /> <img width="2500" height="1456" width_o="2500" height_o="1456" data-src="https://freight.cargo.site/t/original/i/e8d5b94a98e4107e7092540df0add43c6e220ab445b3588c450ef002fbbd9294/Harrys_Holiday_23_05.jpg" data-mid="201227317" border="0" src="https://freight.cargo.site/w/1000/i/e8d5b94a98e4107e7092540df0add43c6e220ab445b3588c450ef002fbbd9294/Harrys_Holiday_23_05.jpg" /><img width="4558" height="2712" width_o="4558" height_o="2712" data-src="https://freight.cargo.site/t/original/i/539e93d9cc7cbaaf4bbe7fed15d923b1d34432b5a7f1648d99778d12cdf4f76f/Harrys_Holiday_23_06alt.jpg" data-mid="201227956" border="0" src="https://freight.cargo.site/w/1000/i/539e93d9cc7cbaaf4bbe7fed15d923b1d34432b5a7f1648d99778d12cdf4f76f/Harrys_Holiday_23_06alt.jpg" /> https://julierochedesign.com/Harry-s-Holiday-Design-Art-Direction-1 Fri, 21 Oct 2022 19:25:53 +0000 Julie Roche Portfolio https://julierochedesign.com/Harry-s-Holiday-Design-Art-Direction-1 For Harry’s 2022 Holiday gift sets, we took our customers to a bustling winter village, where Harry’s great products and charismatic personality were on full display.After developing the design for the various gift sets and working with illustrator Zack Rosebrug to bring them to life, we created a bright, festive, and pared-back approach to the photo art direction, allowing our products to really sparkle.Sets were sold in the US, Canada, and UK on Harry’s.com as well as in Target, Walmart, Walmart Canada, Kroger, Meijer, CVS, and various other retailers. Packaging Design &amp; Art Direction: Julie RochePhoto Art Direction: Julie Roche &amp; Nina CaldasPhotographer: Wyatt MangumIllustration: Zack RosebrughCopy: Hadley Leary &amp; Tish CookProduction: Eric Ganzer and Emily Mix <img width="1500" height="1855" width_o="1500" height_o="1855" data-src="https://freight.cargo.site/t/original/i/0d6e59584bdf335656d74d25328060eed02d24e9b96974d519cd36a168e0457f/Harrys_Holiday22_DesignAD_02.jpg" data-mid="173275304" border="0" src="https://freight.cargo.site/w/1000/i/0d6e59584bdf335656d74d25328060eed02d24e9b96974d519cd36a168e0457f/Harrys_Holiday22_DesignAD_02.jpg" /> <img width="1416" height="1526" width_o="1416" height_o="1526" data-src="https://freight.cargo.site/t/original/i/3a59c2dcc6463f423e2598e72cc1bc9888a8198dd0c82463c9cd05744255f36f/Harrys_Holiday22_DesignAD_03.jpg" data-mid="173275707" border="0" src="https://freight.cargo.site/w/1000/i/3a59c2dcc6463f423e2598e72cc1bc9888a8198dd0c82463c9cd05744255f36f/Harrys_Holiday22_DesignAD_03.jpg" /> <img width="1500" height="1577" width_o="1500" height_o="1577" data-src="https://freight.cargo.site/t/original/i/1f93f2ed10ce5702dcfe0a8eecff92f37c5724d110c5d7296914279469b7916e/Harrys_Holiday22_DesignAD_01.jpg" data-mid="173274912" border="0" src="https://freight.cargo.site/w/1000/i/1f93f2ed10ce5702dcfe0a8eecff92f37c5724d110c5d7296914279469b7916e/Harrys_Holiday22_DesignAD_01.jpg" /> <img width="1500" height="2035" width_o="1500" height_o="2035" data-src="https://freight.cargo.site/t/original/i/f0e697d9a08dd10406a21b1dd3fd53d25c3fbd3aa6034e3df069f8124ffa955d/Harrys_Holiday22_DesignAD_05.jpg" data-mid="173276631" border="0" src="https://freight.cargo.site/w/1000/i/f0e697d9a08dd10406a21b1dd3fd53d25c3fbd3aa6034e3df069f8124ffa955d/Harrys_Holiday22_DesignAD_05.jpg" /> <img width="1500" height="1433" width_o="1500" height_o="1433" data-src="https://freight.cargo.site/t/original/i/3c9b2608c29d872b3d38f29954eb87d59b40486330d28dde0dacbf46f60efd2b/Harrys_Holiday22_DesignAD_04.jpg" data-mid="173276630" border="0" src="https://freight.cargo.site/w/1000/i/3c9b2608c29d872b3d38f29954eb87d59b40486330d28dde0dacbf46f60efd2b/Harrys_Holiday22_DesignAD_04.jpg" /> <img width="1500" height="1160" width_o="1500" height_o="1160" data-src="https://freight.cargo.site/t/original/i/104aa676f81a1ef2395847b5535edf4948c6109f2c63df23dc25e2ebd29e21f5/Harrys_Holiday22_DesignAD_06.jpg" data-mid="173276832" border="0" src="https://freight.cargo.site/w/1000/i/104aa676f81a1ef2395847b5535edf4948c6109f2c63df23dc25e2ebd29e21f5/Harrys_Holiday22_DesignAD_06.jpg" /><img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4f762db079a3ac1a4c678e48b264808e896d585dc6bf2b4cc81b0ade3cb993f2/Harrys_Holiday22_DesignAD_07.jpg" data-mid="173279094" border="0" src="https://freight.cargo.site/w/1000/i/4f762db079a3ac1a4c678e48b264808e896d585dc6bf2b4cc81b0ade3cb993f2/Harrys_Holiday22_DesignAD_07.jpg" /> https://julierochedesign.com/Harry-s-Holiday-Pop-Up-Event Fri, 21 Oct 2022 19:29:53 +0000 Julie Roche Portfolio https://julierochedesign.com/Harry-s-Holiday-Pop-Up-Event For Harry’s holiday 2022, we were eager to share our offering with the masses of NYC, and what better way to do that than with a food truck style pop-up event around the city?! We designed a 3-day pop up where consumers could come stop by to touch, smell, and feel our premium holiday offering, as well as grab some fun freebies and sip hot coffee and cocoa. The event was a big success and brough our brand to over 1,000 people a day! Design &amp; Art Direction: Julie Roche &amp; Nina CaldasIllustration: Zack RosebrughCopy: Hadley Leary &amp; Tish Cook <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/12615d66c5ce146c4033d7a6cc343b5b91ce995836751089039c434f5edf4b58/Harrys_Holiday22_PopUp_03.jpg" data-mid="173272747" border="0" src="https://freight.cargo.site/w/1000/i/12615d66c5ce146c4033d7a6cc343b5b91ce995836751089039c434f5edf4b58/Harrys_Holiday22_PopUp_03.jpg" /> <img width="1500" height="2116" width_o="1500" height_o="2116" data-src="https://freight.cargo.site/t/original/i/79415320ad6a73ca971dd4d5ee99407c362efff2f2a983a4ce82536472a7d320/Harrys_Holiday22_PopUp_06.jpg" data-mid="173273822" border="0" src="https://freight.cargo.site/w/1000/i/79415320ad6a73ca971dd4d5ee99407c362efff2f2a983a4ce82536472a7d320/Harrys_Holiday22_PopUp_06.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a7ce63c952535e25fe9239b588aa71e04745b6338fa339f0dcc0a40d4b643de0/Harrys_Holiday22_PopUp_04.jpg" data-mid="173272748" border="0" src="https://freight.cargo.site/w/1000/i/a7ce63c952535e25fe9239b588aa71e04745b6338fa339f0dcc0a40d4b643de0/Harrys_Holiday22_PopUp_04.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/274e495f3f88d6c387adc88a3b79af2272c00d71a7326e5ddcc7dea892b84f21/Harrys_Holiday22_PopUp_02.jpg" data-mid="173272746" border="0" src="https://freight.cargo.site/w/1000/i/274e495f3f88d6c387adc88a3b79af2272c00d71a7326e5ddcc7dea892b84f21/Harrys_Holiday22_PopUp_02.jpg" /> https://julierochedesign.com/Harry-s-Packaging-Refresh-1 Thu, 01 Jul 2021 13:02:56 +0000 Julie Roche Portfolio https://julierochedesign.com/Harry-s-Packaging-Refresh-1 I led the charge once again as Harry’s refreshed and redesigned our razor and cartridge packaging graphics and introduced our new disposable razors. The refresh was thoughtfully brought to life with the goal of creating a future-forward experience that celebrated the details of our elevated, two-tone razor design. These new, fully recyclable packages stand out for their sleek modernism while still capturing Harry's elevated yet approachable design-minded spirit. Art Director &amp; Designer: Julie Roche Writer: Hadley LearyProduction: Eric Ganzer <img width="6910" height="2923" width_o="6910" height_o="2923" data-src="https://freight.cargo.site/t/original/i/957fc6b5dbd0c2f99893836b8cd5f6b45166a1c48f2ec6cb4f93aa79f09dd8db/Harrys_PackagingRefresh2_FullLineup.png" data-mid="145291076" border="0" src="https://freight.cargo.site/w/1000/i/957fc6b5dbd0c2f99893836b8cd5f6b45166a1c48f2ec6cb4f93aa79f09dd8db/Harrys_PackagingRefresh2_FullLineup.png" /><img width="1799" height="1311" width_o="1799" height_o="1311" data-src="https://freight.cargo.site/t/original/i/f858d20b410c3191ea6a5584fc5d4eaf949303dc50493c418531599c4ab43661/GIF_FrontBack.gif" data-mid="134330278" border="0" src="https://freight.cargo.site/w/1000/i/f858d20b410c3191ea6a5584fc5d4eaf949303dc50493c418531599c4ab43661/GIF_FrontBack.gif" /><img width="3069" height="1964" width_o="3069" height_o="1964" data-src="https://freight.cargo.site/t/original/i/025f97c1b8cdefd733329f03727650aa441bf178412e81d9ac3b796b4c52562c/Harrys_PackagingRefresh2_Renders1.jpg" data-mid="131797787" border="0" src="https://freight.cargo.site/w/1000/i/025f97c1b8cdefd733329f03727650aa441bf178412e81d9ac3b796b4c52562c/Harrys_PackagingRefresh2_Renders1.jpg" /><img width="3000" height="1776" width_o="3000" height_o="1776" data-src="https://freight.cargo.site/t/original/i/42072a670ee93f4fde6bce0b22c031a21ad44a242a4fb5f7b143d26985a3c4e4/Harrys_PackagingRefresh2_Disposables.png" data-mid="145291115" border="0" src="https://freight.cargo.site/w/1000/i/42072a670ee93f4fde6bce0b22c031a21ad44a242a4fb5f7b143d26985a3c4e4/Harrys_PackagingRefresh2_Disposables.png" /> https://julierochedesign.com/Harry-s-Holiday-Packaging Thu, 01 Jul 2021 12:56:37 +0000 Julie Roche Portfolio https://julierochedesign.com/Harry-s-Holiday-Packaging For Harry’s 2021 Holiday gift sets, we wanted to bring festivity and togetherness back to the season, hoping it would be a time for celebration after a few very challenging years. We played up the joy of the season with cheerful surprises and reveals, showing people grooming and preparing for a holiday party on the belly bands of the boxes, which once removed, showcase a full look inside “The Harry’s Hotel” where they’re staying.&nbsp; Sets were sold in the US, Canada, and UK on Harry’s.com as well as in Target, Walmart, Walmart Canada, Kroger, Meijer, CVS, and various other retailers. Packaging Design &amp; Art Direction: Julie Roche &amp; Olivia De Salve Villedieu Photo Art Direction: Blair Van Nort &amp; Amanda Pham Illustration: Josh Cochran Copy: Hadley Leary Production: Justin Waldstein &amp; Eliza Hack Awards &amp; recognition:Shortlisted for 2022 ADC and The One Show awards <img width="1730" height="1200" width_o="1730" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c12b846a609b1a0d194b13f48d2f14ea8ce8185f7ce02c1013156af918c6f4ca/HarrysHoliday2021_Target1.png" data-mid="126553089" border="0" src="https://freight.cargo.site/w/1000/i/c12b846a609b1a0d194b13f48d2f14ea8ce8185f7ce02c1013156af918c6f4ca/HarrysHoliday2021_Target1.png" /> <img width="2448" height="1152" width_o="2448" height_o="1152" data-src="https://freight.cargo.site/t/original/i/3c511d9888ac6cf712beec73eedc345af4f9698c6a9d643be3bf085f0a1aabca/HarrysHoliday2021_Target2S.png" data-mid="127372419" border="0" src="https://freight.cargo.site/w/1000/i/3c511d9888ac6cf712beec73eedc345af4f9698c6a9d643be3bf085f0a1aabca/HarrysHoliday2021_Target2S.png" /> <img width="1680" height="1200" width_o="1680" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c8f579ed6c19ef3960773096c10c39e667f1a13398bbd1740d776531516654d5/HarrysHoliday2021_Walmart1.png" data-mid="126616616" border="0" src="https://freight.cargo.site/w/1000/i/c8f579ed6c19ef3960773096c10c39e667f1a13398bbd1740d776531516654d5/HarrysHoliday2021_Walmart1.png" /> <img width="2448" height="1152" width_o="2448" height_o="1152" data-src="https://freight.cargo.site/t/original/i/f4580ec97b4b61d1d93ba7900ce83fdce079aa8009ddc9e756cbcc7c2b770c6e/HarrysHoliday2021_Walmart1.png" data-mid="127372896" border="0" src="https://freight.cargo.site/w/1000/i/f4580ec97b4b61d1d93ba7900ce83fdce079aa8009ddc9e756cbcc7c2b770c6e/HarrysHoliday2021_Walmart1.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/14fec7bb6db222aa35947d904f5fbd4615f0fb32e8e3b2b11ca34f04cd7e7e51/HarrysHoliday2021_BoxOpen.png" data-mid="126553578" border="0" src="https://freight.cargo.site/w/1000/i/14fec7bb6db222aa35947d904f5fbd4615f0fb32e8e3b2b11ca34f04cd7e7e51/HarrysHoliday2021_BoxOpen.png" /> <img width="1200" height="1062" width_o="1200" height_o="1062" data-src="https://freight.cargo.site/t/original/i/e47d87876c767bb5f9ed198565ad2f51db9bc41ee1a8d99af5437f8f339b5a95/HarrysHoliday2021_AdventCal1.png" data-mid="126552404" border="0" src="https://freight.cargo.site/w/1000/i/e47d87876c767bb5f9ed198565ad2f51db9bc41ee1a8d99af5437f8f339b5a95/HarrysHoliday2021_AdventCal1.png" /> <img width="1200" height="1196" width_o="1200" height_o="1196" data-src="https://freight.cargo.site/t/original/i/e07f23e8b095fc27dc7c1659bc92bfce8b0dff564045fb03696d9894096ee241/HarrysHoliday2021_Gif.gif" data-mid="126552531" border="0" src="https://freight.cargo.site/w/1000/i/e07f23e8b095fc27dc7c1659bc92bfce8b0dff564045fb03696d9894096ee241/HarrysHoliday2021_Gif.gif" /> https://julierochedesign.com/Harry-s-Pride-Packaging Mon, 10 May 2021 21:11:28 +0000 Julie Roche Portfolio https://julierochedesign.com/Harry-s-Pride-Packaging Another year, another chance to joyfully celebrate Pride! For this year’s 2021&nbsp; limited edition razor set, we partnered with designer Zipeng Zhu to create a bold, typographic approach to our packaging. Zipeng’s exuberant design adorns our box, creating something that feels distinctly different, energized, and celebratory.&nbsp; The set (featuring a custom yellow Pride Winston razor) is being sold in the US and UK on Harrys.com, and at Target, Walmart, and Kroger. Additionally, the design direction from the packaging inspired exclusive Pride merch. Shop the set here. 100% of the proceeds benefit The Trevor Project and Albert Kennedy Trust), Packaging Design &amp; Art Direction : Julie Roche Photo Art Direction: Anora Collier Design/Illustration: Zipeng ZhuWriter: Hadley LearyProduction: Eric Ganzer Awards &amp; recognition: The set was named the first place winner by The 2022 Dieline Awards for Limited Edition Packaging. It was also featured in various publications such as Creative Boom, Print Magazine, and&nbsp;Wallpaper*, as well as being recognized as one of the “Top Ten Brand Campaigns” by the British LGBT Awards. <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/67751b1b0ad7da0c9fe89cfcac2d6e2f331d083dcb9a9d6de31a29ef34d1b4d3/PrideSet-1.jpg" data-mid="108803181" border="0" src="https://freight.cargo.site/w/1000/i/67751b1b0ad7da0c9fe89cfcac2d6e2f331d083dcb9a9d6de31a29ef34d1b4d3/PrideSet-1.jpg" /> <img width="1800" height="2396" width_o="1800" height_o="2396" data-src="https://freight.cargo.site/t/original/i/17ad60fd5c8351dd35a83fbb57e9778272bd20c761a2fcdc53aa632996fa2f2f/Screen-Shot-2021-05-10-at-2.25.28-PM.png" data-mid="108803067" border="0" src="https://freight.cargo.site/w/1000/i/17ad60fd5c8351dd35a83fbb57e9778272bd20c761a2fcdc53aa632996fa2f2f/Screen-Shot-2021-05-10-at-2.25.28-PM.png" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d3beba3d7d78065134b137fb63aaa0ed3280e3894a3325775c90ef3edf34b628/PrideSet-5.jpg" data-mid="108803266" border="0" src="https://freight.cargo.site/w/1000/i/d3beba3d7d78065134b137fb63aaa0ed3280e3894a3325775c90ef3edf34b628/PrideSet-5.jpg" /> &nbsp;&nbsp; <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/65211e2ad5e1180a5b000010f12189cfef7b590782410c56996a2646750dfe4c/PrideHandle-Engraved-5.jpg" data-mid="108805600" border="0" src="https://freight.cargo.site/w/1000/i/65211e2ad5e1180a5b000010f12189cfef7b590782410c56996a2646750dfe4c/PrideHandle-Engraved-5.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f5f5a23c38279f9ccc4b7f6d0ee2bda8e52691002ad69e27a30112cb932a32e9/PrideHandle-2.jpg" data-mid="108805806" border="0" src="https://freight.cargo.site/w/1000/i/f5f5a23c38279f9ccc4b7f6d0ee2bda8e52691002ad69e27a30112cb932a32e9/PrideHandle-2.jpg" /> <img width="3542" height="1928" width_o="3542" height_o="1928" data-src="https://freight.cargo.site/t/original/i/0611a7cd7fa6872f23f076e592ed62b05d60b13d7062e46bfbac72ef6a14a87d/Cropped.png" data-mid="108805680" border="0" src="https://freight.cargo.site/w/1000/i/0611a7cd7fa6872f23f076e592ed62b05d60b13d7062e46bfbac72ef6a14a87d/Cropped.png" /> https://julierochedesign.com/Harry-s-Flamingo-Pride-Packaging Wed, 15 Dec 2021 18:05:32 +0000 Julie Roche Portfolio https://julierochedesign.com/Harry-s-Flamingo-Pride-Packaging Harry’s and Flamingo came together to create a one-of-a-kind new product for Pride this year, offering a shave set with swappable blades for shaving both face and body. Hair is hair, after all. Together with artist Ohni Lisle, we created inclusive and elevated packaging for our limited edition razor set, featuring a booklet flap on the back with both instructional and editorialized content, including how-to swap blades instructions, and a profile of our artist partner, Ohni. The set is sold in retail stores for the first time ever. 100% of the proceeds from the set benefit The Trevor Project. Shop the set now on harrys.com, shopflamingo.com and Target.com Packaging Design/Art Direction: Julie Roche and Aaron Garza Photo Art Direction: Blair Van Nort &amp; Nina Caldas Illustration: Ohni Lisle Copy: Hadley Leary, Tish Cook, and Sharon WeissburgProduction: Emily Mix <img width="1872" height="2304" width_o="1872" height_o="2304" data-src="https://freight.cargo.site/t/original/i/98d61a768e1ff188f917a89542656dd8f3008f534edbd3e175abcd6b4275a366/Pride2022_Hero.png" data-mid="145285949" border="0" src="https://freight.cargo.site/w/1000/i/98d61a768e1ff188f917a89542656dd8f3008f534edbd3e175abcd6b4275a366/Pride2022_Hero.png" /><img width="1872" height="2304" width_o="1872" height_o="2304" data-src="https://freight.cargo.site/t/original/i/f355f3924d69c37753d8412dc9c3fdc3cb1125e1ee22474acbde39962924647d/Pride2022_Handles.png" data-mid="145285948" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/f355f3924d69c37753d8412dc9c3fdc3cb1125e1ee22474acbde39962924647d/Pride2022_Handles.png" />&nbsp; &nbsp; &nbsp;<img width="936" height="1152" width_o="936" height_o="1152" data-src="https://freight.cargo.site/t/original/i/7cee3b5f09e570871bc7ab67e2dacbadd0e4c3f307ee28aa6a8ea9f2b15205ba/Pride2022_BladeDetail.png" data-mid="145288968" border="0" data-scale="48" src="https://freight.cargo.site/w/936/i/7cee3b5f09e570871bc7ab67e2dacbadd0e4c3f307ee28aa6a8ea9f2b15205ba/Pride2022_BladeDetail.png" /><img width="1872" height="2304" width_o="1872" height_o="2304" data-src="https://freight.cargo.site/t/original/i/e039ed4f3433dd3b074b650425fa5f5366b634380a2847f1fad1abdbcb3156e8/Pride2022_Set.png" data-mid="145285950" border="0" src="https://freight.cargo.site/w/1000/i/e039ed4f3433dd3b074b650425fa5f5366b634380a2847f1fad1abdbcb3156e8/Pride2022_Set.png" /><img width="1872" height="2304" width_o="1872" height_o="2304" data-src="https://freight.cargo.site/t/original/i/cdace7adce45ecee8600c60406ed7ee77a6b9261731d6cb33bdc64cab68d48de/Pride2022_StickerDetail.png" data-mid="145285951" border="0" src="https://freight.cargo.site/w/1000/i/cdace7adce45ecee8600c60406ed7ee77a6b9261731d6cb33bdc64cab68d48de/Pride2022_StickerDetail.png" /> https://julierochedesign.com/Harry-s-Packaging-Refresh Thu, 30 Jul 2020 12:43:18 +0000 Julie Roche Portfolio https://julierochedesign.com/Harry-s-Packaging-Refresh It’s about time for a change, isn’t it? In tandem with upgrading our Harry’s razors to feature new handle colors and their sharpest blades ever, I led the charge in refreshing both razor and blade packaging graphics. The goal was to create a design different enough to signal a change to consumers without confusing them, while maintaining our industry-leading design sensibilities. These new, fully recyclable packages make a bold impact on shelf while keeping Harry’s DNA of simplicity and approachability at heart. Packaging Design &amp; Art Direction: Julie RocheWriter: Martin SanchezProduction: Ryan Dougherty <img width="3999" height="1800" width_o="3999" height_o="1800" data-src="https://freight.cargo.site/t/original/i/39ab5bd5e8bef6c2fec8047aca3d0ec65f686d41b16cc369073c3b384d2c2f0c/Harrys_PackagingRefresh_Lineup1.jpg" data-mid="80751471" border="0" src="https://freight.cargo.site/w/1000/i/39ab5bd5e8bef6c2fec8047aca3d0ec65f686d41b16cc369073c3b384d2c2f0c/Harrys_PackagingRefresh_Lineup1.jpg" /> <img width="2400" height="1832" width_o="2400" height_o="1832" data-src="https://freight.cargo.site/t/original/i/3e521776af8e14dbed40980a513f929670bdfa545ae0c4f5f15cad24afc529f8/Harrys_PackagingRefresh_IndigoBlue.jpg" data-mid="87978310" border="0" src="https://freight.cargo.site/w/1000/i/3e521776af8e14dbed40980a513f929670bdfa545ae0c4f5f15cad24afc529f8/Harrys_PackagingRefresh_IndigoBlue.jpg" /> <img width="2400" height="1832" width_o="2400" height_o="1832" data-src="https://freight.cargo.site/t/original/i/7844bd5ef24c8742e64368c1c662421f15ce7c132f4c835df4d04cd7f7d4f953/Harrys_PackagingRefresh_TropicalGreen.jpg" data-mid="87978537" border="0" src="https://freight.cargo.site/w/1000/i/7844bd5ef24c8742e64368c1c662421f15ce7c132f4c835df4d04cd7f7d4f953/Harrys_PackagingRefresh_TropicalGreen.jpg" /> <img width="2400" height="1832" width_o="2400" height_o="1832" data-src="https://freight.cargo.site/t/original/i/cc94362e304dd2fdb0ad05ecd857c33e3080e854b65dd82390d02a067b2c9ad5/Harrys_PackagingRefresh_SurfBlue.jpg" data-mid="87979711" border="0" src="https://freight.cargo.site/w/1000/i/cc94362e304dd2fdb0ad05ecd857c33e3080e854b65dd82390d02a067b2c9ad5/Harrys_PackagingRefresh_SurfBlue.jpg" /> <img width="2400" height="1832" width_o="2400" height_o="1832" data-src="https://freight.cargo.site/t/original/i/596af053a7050f8b293614790af18e8e40fac72359baa1f5270124dae0bccf93/Harrys_PackagingRefresh_BrightOrange_2.jpg" data-mid="87978500" border="0" src="https://freight.cargo.site/w/1000/i/596af053a7050f8b293614790af18e8e40fac72359baa1f5270124dae0bccf93/Harrys_PackagingRefresh_BrightOrange_2.jpg" /> <img width="2400" height="1832" width_o="2400" height_o="1832" data-src="https://freight.cargo.site/t/original/i/234200c5b45c9c015270e15894edf9c7b454f79bb8239cdf46ba692204668a5b/Harrys_PackagingRefresh_TennisGreen.jpg" data-mid="87979712" border="0" src="https://freight.cargo.site/w/1000/i/234200c5b45c9c015270e15894edf9c7b454f79bb8239cdf46ba692204668a5b/Harrys_PackagingRefresh_TennisGreen.jpg" /> <img width="2400" height="1091" width_o="2400" height_o="1091" data-src="https://freight.cargo.site/t/original/i/c33a90a7d14a8f7f89f39c3f20bd0a099caa65305477d11c2b4660491e11db91/Harrys_PackagingRefresh_Before_After.jpg" data-mid="87974081" border="0" src="https://freight.cargo.site/w/1000/i/c33a90a7d14a8f7f89f39c3f20bd0a099caa65305477d11c2b4660491e11db91/Harrys_PackagingRefresh_Before_After.jpg" /><img width="2400" height="1091" width_o="2400" height_o="1091" data-src="https://freight.cargo.site/t/original/i/d875ba7b6a75cd9541d5d4537ed5eb2ab8d26f06ea8baa14724e258830c9517e/Harrys_PackagingRefresh_Blades_Before_After.jpg" data-mid="87983349" border="0" src="https://freight.cargo.site/w/1000/i/d875ba7b6a75cd9541d5d4537ed5eb2ab8d26f06ea8baa14724e258830c9517e/Harrys_PackagingRefresh_Blades_Before_After.jpg" /> <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/8ba2f338e1df966ef350bf7d66d2104dfda1b4c0d128713be1cc82f55475f8af/IMG_6830.jpg" data-mid="87983378" border="0" src="https://freight.cargo.site/w/1000/i/8ba2f338e1df966ef350bf7d66d2104dfda1b4c0d128713be1cc82f55475f8af/IMG_6830.jpg" /> https://julierochedesign.com/Flamingo-with-Ashley-Graham-Packaging Mon, 22 Mar 2021 15:39:57 +0000 Julie Roche Portfolio https://julierochedesign.com/Flamingo-with-Ashley-Graham-Packaging Flamingo teamed up with the incomparable supermodel, mom, and body-positive pioneer Ashley Graham to create a limited edition offering of products. Included were items like a custom red handle, mesh pouch, wax kits with special instruction booklet featuring Ashley’s tips, and more. We designed the razor and exfoliating mitt, as well as accompanying packaging, shippers, and collateral. We also created an eye-catching endcap at Target to celebrate the partnership, bringing Ashley’s&nbsp; effervescent and welcoming personality to the forefront.&nbsp; Packaging Art Direction &amp; Designer: Julie Roche &amp; Rachel Quan Photo Art Direction: Carla Poirier &amp; Emma ReedWriter: Gabby NooneProduction: Eliza Hack &amp; Emily Mix Awards &amp; Recognition:The partnership and packaging were featured on Refinery 29, Stylecaster, Grazia magazine, and Bloomberg, among others. &nbsp; <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/bf65600e2069ca31633fe79d343634b5562b028dafb590a2fee063cf1843f7a0/Flamingo_AG_Ashely-Graham-Collection-Page.jpg" data-mid="107779533" border="0" src="https://freight.cargo.site/w/1000/i/bf65600e2069ca31633fe79d343634b5562b028dafb590a2fee063cf1843f7a0/Flamingo_AG_Ashely-Graham-Collection-Page.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/d36508564d1ea17d1bcff14146854dc214c38585b67b5e7352480f8244f9beef/Flamingo_AG_Ashley-Grahams-Razor-Set_02.jpg" data-mid="107779593" border="0" src="https://freight.cargo.site/w/1000/i/d36508564d1ea17d1bcff14146854dc214c38585b67b5e7352480f8244f9beef/Flamingo_AG_Ashley-Grahams-Razor-Set_02.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/21644f3e97acef26176b34821734f4c6b4219b6eea37858b0b6337ce4986cd78/Flamingo_AG_Ashley-Grahams-Perfect-Shower-Set_05.jpg" data-mid="107779588" border="0" src="https://freight.cargo.site/w/1000/i/21644f3e97acef26176b34821734f4c6b4219b6eea37858b0b6337ce4986cd78/Flamingo_AG_Ashley-Grahams-Perfect-Shower-Set_05.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/6ebbdca7628ee3f162126cac1db2aed0b9e9a7f2dfcb4cc33a29bf9de33d63ef/Flamingo_AG_Ashley-Grahams-Body-Wax-Kit_06.jpg" data-mid="107779768" border="0" src="https://freight.cargo.site/w/1000/i/6ebbdca7628ee3f162126cac1db2aed0b9e9a7f2dfcb4cc33a29bf9de33d63ef/Flamingo_AG_Ashley-Grahams-Body-Wax-Kit_06.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a99085d543c6d6ea8d83e5f4ed6c55bc1796639265dd517a71b764c9c27e47ff/Flamingo_AG_Ashley-Grahams-Body-Wax-Kit_02.jpg" data-mid="107779607" border="0" src="https://freight.cargo.site/w/1000/i/a99085d543c6d6ea8d83e5f4ed6c55bc1796639265dd517a71b764c9c27e47ff/Flamingo_AG_Ashley-Grahams-Body-Wax-Kit_02.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/22ac965bd52bda86233a2f01a941ced72ed8366f23764fc93b3081cdb73399c7/Flamingo_AG_Ashley-Grahams-Perfect-Shower-Set_04.jpg" data-mid="107779587" border="0" src="https://freight.cargo.site/w/1000/i/22ac965bd52bda86233a2f01a941ced72ed8366f23764fc93b3081cdb73399c7/Flamingo_AG_Ashley-Grahams-Perfect-Shower-Set_04.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1393e8e7d6d1b54e1b12f14561a558a3f703dc190792c77963d747e3e1a6a0e0/Flamingo_AG_Ashley-Grahams-Perfect-Shower-Set_02.jpg" data-mid="107779576" border="0" src="https://freight.cargo.site/w/1000/i/1393e8e7d6d1b54e1b12f14561a558a3f703dc190792c77963d747e3e1a6a0e0/Flamingo_AG_Ashley-Grahams-Perfect-Shower-Set_02.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/fd58673e3876ada5aa0a0f9ab9ea2dd124f31d6cc4b3ef63bd2c984bd80f39e3/Flamingo_AG_Ashley-Grahams-Self-Care-Set_03.jpg" data-mid="107779599" border="0" src="https://freight.cargo.site/w/1000/i/fd58673e3876ada5aa0a0f9ab9ea2dd124f31d6cc4b3ef63bd2c984bd80f39e3/Flamingo_AG_Ashley-Grahams-Self-Care-Set_03.jpg" /> <img width="815" height="1463" width_o="815" height_o="1463" data-src="https://freight.cargo.site/t/original/i/c48a83a390b07310c438a7006ea9b083d71e605a18b9eb540fcd2d0f3c5a97c8/IMG_7910.jpeg" data-mid="108806639" border="0" src="https://freight.cargo.site/w/815/i/c48a83a390b07310c438a7006ea9b083d71e605a18b9eb540fcd2d0f3c5a97c8/IMG_7910.jpeg" /> https://julierochedesign.com/Harry-s-Holiday-Packaging-1 Wed, 15 Jul 2020 13:16:11 +0000 Julie Roche Portfolio https://julierochedesign.com/Harry-s-Holiday-Packaging-1 Harry's 2019 Holiday season celebrates the journey home (or to wherever you're gathering) for the Holidays. I created bold, graphic patterns that nod to landscapes one might travel though, and partnered with illustrator Stephen Cheetham to adorn our packaging with playful illustrations of men on the go—shave foam beards and all. The result was custom Holiday razors and packaging that stood out from the Holiday masses, celebrating the season with joy and humor. Sets were sold in the US on Harrys.com and at Walmart and Target, as well as in the UK on Harrys.com and at Boot’s stored nationwide. Packaging Design &amp; Art Direction : Julie Roche Photo Art Direction: Anora Collier &amp; Adrien Grey Illustration: Stephen CheethamWriter: Hadley LearyProduction: Justin Waldstein, Eliza Hack, and Amy Cortolano <img width="2400" height="2366" width_o="2400" height_o="2366" data-src="https://freight.cargo.site/t/original/i/607847cd83252daaae8f3c66cc68c634bc32c3365a5687994adab4de393b6db2/HarrysHoliday_DTCBox_1.png" data-mid="77779683" border="0" src="https://freight.cargo.site/w/1000/i/607847cd83252daaae8f3c66cc68c634bc32c3365a5687994adab4de393b6db2/HarrysHoliday_DTCBox_1.png" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/05a408b0a9ff5ecc5fa7cb76138f515314ca9526197cdf2a3f7eb6814aef4de9/HarrysHoliday_DTCBox_2.png" data-mid="77781445" border="0" src="https://freight.cargo.site/w/1000/i/05a408b0a9ff5ecc5fa7cb76138f515314ca9526197cdf2a3f7eb6814aef4de9/HarrysHoliday_DTCBox_2.png" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/79def9fb730e6fc79b0d0b8442671ac9affda1e4e1f21eb069bbb4b094397035/Harrys_Holiday2019_Winston_1.png" data-mid="77781426" border="0" src="https://freight.cargo.site/w/1000/i/79def9fb730e6fc79b0d0b8442671ac9affda1e4e1f21eb069bbb4b094397035/Harrys_Holiday2019_Winston_1.png" /> <img width="12955" height="2750" width_o="12955" height_o="2750" data-src="https://freight.cargo.site/t/original/i/3f6a8ec0864096a627dce7f1c266dc7e83e1728219d9b5e7e1e5eeaa331843db/Holiday2019Collateral_Layout.png" data-mid="77779561" border="0" src="https://freight.cargo.site/w/1000/i/3f6a8ec0864096a627dce7f1c266dc7e83e1728219d9b5e7e1e5eeaa331843db/Holiday2019Collateral_Layout.png" /> <img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/b6767398169a89f72210bc22a62b9a2015341b737519c5f1255d7ef0b3c93031/HarrysHoliday2019_RetailBox2_Front.png" data-mid="77780678" border="0" src="https://freight.cargo.site/w/1000/i/b6767398169a89f72210bc22a62b9a2015341b737519c5f1255d7ef0b3c93031/HarrysHoliday2019_RetailBox2_Front.png" /> <img width="2400" height="1714" width_o="2400" height_o="1714" data-src="https://freight.cargo.site/t/original/i/c77207944e58f52a84110cd9915dc08807f5ecfd936fcaed852ee31c108cbcc8/HarrysHoliday2019_RetailBox1_Back.png" data-mid="77779559" border="0" src="https://freight.cargo.site/w/1000/i/c77207944e58f52a84110cd9915dc08807f5ecfd936fcaed852ee31c108cbcc8/HarrysHoliday2019_RetailBox1_Back.png" /> <img width="2400" height="1881" width_o="2400" height_o="1881" data-src="https://freight.cargo.site/t/original/i/9bf6dd6124c1ee24b29dbec966c385328c0dfce4de07277dc2f055103030bd1e/HarrysHoliday2019_RetailSet_01.png" data-mid="77780679" border="0" src="https://freight.cargo.site/w/1000/i/9bf6dd6124c1ee24b29dbec966c385328c0dfce4de07277dc2f055103030bd1e/HarrysHoliday2019_RetailSet_01.png" /><img width="5946" height="1991" width_o="5946" height_o="1991" data-src="https://freight.cargo.site/t/original/i/ab85b0414e301fc70b3fab14501ab1b272de08e9cb3c8eb0c677bb20dc53bd2a/TravelerLineup.png" data-mid="77779563" border="0" src="https://freight.cargo.site/w/1000/i/ab85b0414e301fc70b3fab14501ab1b272de08e9cb3c8eb0c677bb20dc53bd2a/TravelerLineup.png" />