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Julie Roche

is having a lot of fun being
an art director and designer.

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Happy Holidays! To bring our 2014 Holiday campaign to life in L.A. and other urban markets, we took an urban slant on holiday traditions with an unapologetically joyful, holiday celebration. Our millennial audience is all about mixing it up and re-inventing the norm. This concept embodies that as an anthem with a jolly-good mix of excitement, energy, and wit + fun product plays.






Creative Manager: Jessica Chorney
Art Directors & Designers: Julie Roche and Graham Hall
Photographers: JUCO and Greg Vore
Writer: Jesse Gadola
Production: Jillian Crawford-Utley
Thanks for stopping by! 
Running on Cargo