Julie Roche

is having a lot of fun being
an art director and designer.


Playful and filled with excitement, Target's 2014 holiday catalog looked to inspire the kid in all of us. Built around key seasonal events, the catalog showcased Target’s holiday best with quirky narratives, unique personalities and an unexpected, child-like juxtaposition of incredible holiday product. The result was fun, festive and undeniably Target.
Creative Manager: Jessica Chorney
Art Directors & Designers: Julie Roche and Graham Hall
Photographers: JUCO, Greg Vore, and Wes Glenna
Writers: Kiera Jacobsen and Joey Nielsen
Production: Jillian Crawford-Utley

Flip through the entire catalogue below:

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