For the past 10 years, Target has been taking over a different Aspen, Colorado chalet during the week of the Winter X Games. The re-vamped chalet serves as a space for Target sponsored athletes and their families to stay and relax, while at night it becomes a party hot spot. 2014's Target Chalet was taken to new heights, exploring the similarities between Target's gravity-defying extreme athletes and NASA's long line of brave astronauts. We built an experience that entirely transformed a beautiful mountain home into an elevated, space-age world complete with portals, constellations, mission-control DJ booths, and eerie, life-sized athlete dioramas.
Creative Director: Phillip Clark
Designers & Art Directors: Julie Roche, Amanda Clark, and Phillip Clark
Copy Writer: Michael Behrends
Photographer: Chip Kalback
Recognition: 2014 Print Regional Design Awards
Designers & Art Directors: Julie Roche, Amanda Clark, and Phillip Clark
Copy Writer: Michael Behrends
Photographer: Chip Kalback
Recognition: 2014 Print Regional Design Awards
![](https://freight.cargo.site/t/original/i/4bb2548b1fdaef91fab146524e6513b94dbb575b7d69b29fbaced969a4f822bd/140126_Kalback_Aspen_8084_o.jpg)
![](https://freight.cargo.site/t/original/i/d7ae89d9d893c0885c83622954f7041023d93d08fb4a6da70df07d60883067f3/140126_Kalback_Aspen_8091_o.jpg)
![](https://freight.cargo.site/t/original/i/6ddfffa3fb54fb03b1271d0e07007c926fd923c290bd4556368296d849ec987b/140126_Kalback_Aspen_8059_o.jpg)
![](https://freight.cargo.site/t/original/i/e8e24c08537d365f7bee01e765aa9a2fcdb056c0b6557b7b71415832e980f9a2/140126_Kalback_Aspen_8049_o.jpg)
![](https://freight.cargo.site/t/original/i/3d6ee8a937ebb0024e0b50352449f088a4216672136187592428ce430b113631/140126_Kalback_Aspen_8079_o.jpg)
![](https://freight.cargo.site/t/original/i/a7f9b40708da46d7c525403e7d428a58642795dbd6e9cec8c45a91424893a9a9/140126_Kalback_Aspen_8104_o.jpg)
![](https://freight.cargo.site/t/original/i/1428dbfed2cf2e7bbbcdaeb8b5b47bd5782b43f1734739b4e2973c41e77e0adf/140126_Kalback_Aspen_8096_o.jpg)
![](https://freight.cargo.site/t/original/i/1e5d664a4186a3cfaedfba6413be6cc1235f0e9e2f0ac0e3bc868904ccd441e8/140126_Kalback_Aspen_8117_o.jpg)
![](https://freight.cargo.site/t/original/i/9c34c14793554a618eeb7d9a5a83a6d1b4f44057dec14aaf9d8f248c39f08542/Chalet_Group_o.jpg)
![](https://freight.cargo.site/t/original/i/74f4606d99ea46d6455f9062009a0e7b8c658007e919c59ec57ab3763462ed51/Chalet_Poster_Simon_o.jpg)
![](https://freight.cargo.site/t/original/i/83403203c89acb652edea0e9be5b97409064dd2adfb0cb382f6f570f21d43134/Chalet_Poster_Torin_o.jpg)
![](https://freight.cargo.site/t/original/i/ce21487798d01c147f76e962adba525638ae53f96173064939a0920f8d4adb16/Chalet_Glassware_o.jpg)
![](https://freight.cargo.site/t/original/i/9a5849f1a466a5fff4da3c9c0493161e905dc6a089563cb2c577e97f239f2c32/Chalet_Koozie_o.jpg)
![](https://freight.cargo.site/t/original/i/e161c5a154e375f84ece3cccad45723ec9da5260668c7022bc066fa1fc480a31/Chalet_StaffUniform_o.jpg)
![](https://freight.cargo.site/t/original/i/f99f8218ef9358a0611347a9bcf6c89be65cfb001920d306fce36a4570bd9248/Chalet_Blanket_o.jpg)
![](https://freight.cargo.site/t/original/i/3c4a2abe86e1af7befbd2fa82a6d87d6d973b2a95ba6502ebe917381a3fb5b75/Chalet_Blanket2_o.jpg)