Julie Roche

is having a lot of fun being
an art director and designer.


When it comes to Back To School, every little thing is a really big deal. Target's 2014 Back To School catalog was all about getting moms and kids prepared for the adventure of a brand new school year. New supplies, cool clothes, fun lunch ideas—telling these stories with a breadth of key merchandise at great price points established Target as the smart choice for style and value, while playful photography and colorful paper backdrops inspired parents and kids alike.
Creative Director: Ted Halbur
Art Directors & Designers: Julie Roche and Sara Lintner
Photographers: JUCO, David Schmidt, and Denny Strunc
Writers: Michael Behrends and Joey Nielsen
Production: Robin Olson and Gwendolyn Vaz

Scroll through the entire USA Back to School catalog:

Scroll through the entire Canada Back to School catalog:

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