Julie Roche

is having a lot of fun being
an art director and designer.

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Leffe is a Belgian beer that's been brewed by monks since the 13th century. To highlight the brand's rich heritage, we created a series of social posts featuring traditional Belgian recipes with a twist - they all showcase Leffe as a key ingredient. Each post contained a shot of the ingredient prep, followed by the final meal presentation. Recipe and directions were included with the post to encourage Leffe fans to recreate the feast for themselves.





Creative Director:
Tyler Pierce
Art Directors: Julie Roche and Alex Rainone
Writer: Brian O'Neill
Photographer: Scott Burry
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