For the grand opening of the Herman Miller flagship store in New York, I worked with illustrator Jim Stoten to create festive illustrations for e-vites and printed postcards. We wanted to capture the culture and atmosphere of the store, and highlight the fact that the building not only houses the Herman Miller store, showroom, and office, but also the offices for Design Within Reach, Geiger, and Maharam. See if you can spot some iconic designs from each!

Art Director & Designer: Julie Roche
Writer: Curt Wozniak
Illustrator: Jim Stoten