Taking inspiration from the pleasure of a Spring afternoon spent happily at home with the windows open, we created a sale campaign that felt like a breath of fresh air for Herman Miller across the brand's digital, social, and print platforms. With simple but evocative photography and straightforward messaging, the campaign lifted sales 7% over the previous year.

Creative Direction: Jennie Maneri
Design & Art Direction: Julie Roche
Digital Design: Ashley Meyer and Jake Bradford
Writing: Karen Sulkis and Curt Wozniak
Photography: Mike Stuk