Julie Roche

is having a lot of fun being
an art director and designer.


Taking inspiration from the pleasure of a Spring afternoon spent happily at home with the windows open, we created a sale campaign that felt like a breath of fresh air for Herman Miller across the brand's digital, social, and print platforms. With simple but evocative photography and straightforward messaging, the campaign lifted sales 7% over the previous year.
Creative Direction: Jennie Maneri
Design & Art Direction: Julie Roche
Digital Design: Ashley Meyer and Jake Bradford
Writing: Karen Sulkis and Curt Wozniak
Photography: Mike Stuk

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