Julie Roche

is having a lot of fun being
an art director and designer.


For Harry’s and Flamingo’s 2020 Holiday gift sets, we wanted to strip our packaging back to basics and focus on a more environmentally friendly, recyclable system.

We chose to forego the clear plastic front we used in  previous years, and instead focused on fully recyclable packaging that uses a belly band to showcase simple yet striking photography of the products in each set. Ultimately, we were able to create a solution that feels premium and enviable, while consisting of fully recyclable materials.

Sets were sold on Harry’s.com as well as in the US, Canada, and UK at Target, Walmart, Walmart Canada, Kroger, Meijer, CVS, and Boots.

Packaging Design & Art Direction: Julie Roche
Copy: Hadley Leary
Photo Art Direction: Anora Collier and Adrien Grey
On Pack Photography: Peter Possenti
Illustration: Damien Correll
Production: Justin Waldstein and Eliza Hack

Thanks for stopping by!