Julie Roche

is having a lot of fun being
an art director and designer.


Another year, another chance to joyfully celebrate Pride! For this year’s 2021  limited edition razor set, we partnered with designer Zipeng Zhu to create a bold, typographic approach to our packaging. Zipeng’s exuberant design adorns our box, creating something that feels distinctly different, energized, and celebratory. 

The set (featuring a custom yellow Pride Winston razor) is being sold in the US and UK on Harrys.com, and at Target, Walmart, and Kroger. Additionally, the design direction from the packaging inspired exclusive Pride merch. Shop the set here. 100% of the proceeds benefit The Trevor Project and Albert Kennedy Trust),

The set was featured in various publications such as Creative Boom, Print Magazine, The Dieline, and Wallpaper*, as well as being recognized as one of the “Top Ten Brand Campaigns” by the British LGBT Awards.

Art Director: Julie Roche
Writer: Hadley Leary
Production: Eric Ganzer


Thanks for stopping by!