Julie Roche

is having a lot of fun being
an art director and designer.


Enlisting the help of the fabulous illustrator, José Roda, I created celebratory and inclusive packaging for Harry's 2019 Shave With Pride limited edition razor set, 100% of the proceeds of which benefit The Trevor Project.

The set features a custom Pride Winston razor, and was sold on Harrys.com and at Target, Walmart, and Urban Outfitters. The set sold out in record times across all platforms. Additionally, the designs from the packaging were picked up by Harry's creative team to expand into a full campaign, including everything from banner ads to billboards across the country.

Packaging Design & Art Direction : Julie Roche
Photo Art Direction: Anora Collier
Illustration: José Roda
Writer: Martin Sanchez
Production: Julian Green

Awards & Recognition:
The shave set was featured in numerous publications, including Wallpaper*, Dezeen, Ad Age, The Dieline, and Hypebeast, among others.

Thanks for stopping by!