Julie Roche

is having a lot of fun being
an art director and designer.

︎


Enlisting the help of the fabulous illustrator, José Roda, I created celebratory and inclusive packaging for Harry's 2019 Shave With Pride limited edition razor set, 100% of the proceeds of which benefit The Trevor Project.

The set (featuring a custom Pride Winston razor) was sold on Harrys.com, and at Target, Walmart, and Urban Outfitters. The set sold out in record times across all platforms. Additionally, the designs from the packaging were picked up by Harry's creative team to expand into a full campaign, including everything from banner ads to billboards across the country.


The shave set was featured in numerous publications, including Wallpaper*, Dezeen, Ad Age, The Dieline, and Hypebeast, among others.







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