It’s about time for a change, isn’t it? In tandem with upgrading our Harry’s razors to feature new handle colors and their sharpest blades ever, I led the charge in refreshing both razor and blade packaging graphics. The goal was to create a design different enough to signal a change to consumers without confusing them, while maintaining our industry-leading design sensibilities.
These new, fully recyclable packages make a bold impact on shelf while keeping Harry’s DNA of simplicity and approachability at heart.
These new, fully recyclable packages make a bold impact on shelf while keeping Harry’s DNA of simplicity and approachability at heart.
Packaging Design & Art Direction: Julie Roche
Writer: Martin Sanchez
Production: Ryan Dougherty
Writer: Martin Sanchez
Production: Ryan Dougherty
![](https://freight.cargo.site/t/original/i/39ab5bd5e8bef6c2fec8047aca3d0ec65f686d41b16cc369073c3b384d2c2f0c/Harrys_PackagingRefresh_Lineup1.jpg)
![](https://freight.cargo.site/t/original/i/3e521776af8e14dbed40980a513f929670bdfa545ae0c4f5f15cad24afc529f8/Harrys_PackagingRefresh_IndigoBlue.jpg)
![](https://freight.cargo.site/t/original/i/7844bd5ef24c8742e64368c1c662421f15ce7c132f4c835df4d04cd7f7d4f953/Harrys_PackagingRefresh_TropicalGreen.jpg)
![](https://freight.cargo.site/t/original/i/cc94362e304dd2fdb0ad05ecd857c33e3080e854b65dd82390d02a067b2c9ad5/Harrys_PackagingRefresh_SurfBlue.jpg)
![](https://freight.cargo.site/t/original/i/596af053a7050f8b293614790af18e8e40fac72359baa1f5270124dae0bccf93/Harrys_PackagingRefresh_BrightOrange_2.jpg)
![](https://freight.cargo.site/t/original/i/234200c5b45c9c015270e15894edf9c7b454f79bb8239cdf46ba692204668a5b/Harrys_PackagingRefresh_TennisGreen.jpg)
![](https://freight.cargo.site/t/original/i/c33a90a7d14a8f7f89f39c3f20bd0a099caa65305477d11c2b4660491e11db91/Harrys_PackagingRefresh_Before_After.jpg)
![](https://freight.cargo.site/t/original/i/d875ba7b6a75cd9541d5d4537ed5eb2ab8d26f06ea8baa14724e258830c9517e/Harrys_PackagingRefresh_Blades_Before_After.jpg)
![](https://freight.cargo.site/t/original/i/8ba2f338e1df966ef350bf7d66d2104dfda1b4c0d128713be1cc82f55475f8af/IMG_6830.jpg)