It’s about time for a change, isn’t it? In tandem with upgrading our Harry’s razors to feature new handle colors and their sharpest blades ever, I led the charge in refreshing both razor and blade packaging graphics. The goal was to create a design different enough to signal a change to consumers without confusing them, while maintaining our industry-leading design sensibilities.

These new, fully recyclable packages make a bold impact on shelf while keeping Harry’s DNA of simplicity and approachability at heart.

Packaging Design & Art Direction: Julie Roche
Writer: Martin Sanchez
Production: Ryan Dougherty