Julie Roche

is having a lot of fun being
an art director and designer.


Harry’s customers have the option to add a Mystery Item to their purchase, where  a special surprise product will be shipped along with their order. There was a desire to make the packaging for the mystery item easy to identify (for those who may have forgotten they ordered it!), and ensure it live up to the fun of the name.

Inspired by Bazooka Joe and other vintage comic strips, I worked with illustrator Janne Iivonen and writer Dan Carroll to create a series of short and ~*~*mysterious*~*~ stories in comic form that lived on the packaging for mystery items. With 5 different comics in play, customers would likely receive a new story in the mail with each order.

Art direction and design: Julie Roche Illustration: Janne Iivonen
Writing: Dan Carroll

Recognition: Longlisted in the new Graphic Design category for 2019's Dezeen Awards.

Flip through all of the comics below: 

Thanks for stopping by!