For Harry’s 2023 Holiday gift sets, we took a different approach from years past, opting for something elevated and giftable without being tied specifically to the holiday season.
I developed the design direction and created the packaging for DTC and retail sets, leaning on slick, minimal, and graphic pattern motifs to create something that felt “all dressed up” and premium. I then lead a small team to translate the design and overall aesthetic into campaign visuals, featuring a sculptural and atmospheric photo art direction with nods to gifting.
I developed the design direction and created the packaging for DTC and retail sets, leaning on slick, minimal, and graphic pattern motifs to create something that felt “all dressed up” and premium. I then lead a small team to translate the design and overall aesthetic into campaign visuals, featuring a sculptural and atmospheric photo art direction with nods to gifting.
Packaging Design & Art Direction: Julie Roche
Photo Art Direction: Julie Roche, Monica Han, and Thuy Tran
Photographer: Wyatt Mangum
Copy: Julie Pry & Tish Cook
Production: Justin Waldstein
Photo Art Direction: Julie Roche, Monica Han, and Thuy Tran
Photographer: Wyatt Mangum
Copy: Julie Pry & Tish Cook
Production: Justin Waldstein
