Julie Roche

is having a lot of fun being
an art director and designer.


For Harry’s holiday 2022, we were eager to share our offering with the masses of NYC, and what better way to do that than with a food truck style pop-up event around the city?!

We designed a 3-day pop up where consumers could come stop by to touch, smell, and feel our premium holiday offering, as well as grab some fun freebies and sip hot coffee and cocoa. The event was a big success and brough our brand to over 1,000 people a day!

Design & Art Direction: Julie Roche & Nina Caldas
Zack Rosebrugh
Copy: Hadley Leary & Tish Cook

Thanks for stopping by!