Julie Roche

is having a lot of fun being
an art director and designer.


For Harry’s 2022 Holiday gift sets, we took our customers to a bustling winter village, where Harry’s great products and charismatic personality were on full display.

After developing the design for the various gift sets and working with illustrator Zack Rosebrug to bring them to life, we created a bright, festive, and pared-back approach to the photo art direction, allowing our products to really sparkle.

Sets were sold in the US, Canada, and UK on Harry’s.com as well as in Target, Walmart, Walmart Canada, Kroger, Meijer, CVS, and various other retailers.
Packaging Design & Art Direction: Julie Roche
Photo Art Direction:
Julie Roche & Nina Caldas
Wyatt Mangum
Zack Rosebrugh
Hadley Leary & Tish Cook
Eric Ganzer and Emily Mix

Thanks for stopping by!