Julie Roche

is having a lot of fun being
an art director and designer.


For Harry’s 2021 Holiday gift sets, we wanted to bring festivity and togetherness back to the season, hoping it would be a time for celebration after a few very challenging years.

We played up the joy of the season with cheerful surprises and reveals, showing people grooming and preparing for a holiday party on the belly bands of the boxes, which once removed, showcase a full look inside “The Harry’s Hotel” where they’re staying. 

Sets were sold in the US, Canada, and UK on Harry’s.com as well as in Target, Walmart, Walmart Canada, Kroger, Meijer, CVS, and various other retailers.

Packaging Design & Art Direction: Julie Roche & Olivia De Salve Villedieu
Photo Art Direction: Blair Van Nort & Amanda Pham
Illustration: Josh Cochran
Copy: Hadley Leary
Justin Waldstein & Eliza Hack

Awards & recognition:
Shortlisted for 2022 ADC and The One Show awards
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