Julie Roche

is having a lot of fun being
an art director and designer.


Tasked by American Express to create a series of videos to aid in global recruitment efforts (particularly of millennials), my writing partner Marjorie and I knew we needed to uncover authentic employee stories that showcased the fast paced, challenging, and caring culture at the company. After interviewing employees from all over the world, we crafted narratives based on their real experiences, and brought them to life in fun engaging animations.
Art Director: Julie Roche
Copy Writer: Marjorie Oetting
Animation & Illustration: Polyester Studios
Production: Philinese Kirkwood

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